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CIRRUS MANAGEMENT SOLUTIONS LTD
Milton Park Innovation Centre
99 Milton Park
Abingdon
Oxfordshire
OX14 4RY

T: 01235 854048
F: 01235 854001
E: info@cirrus-ms.co.uk

DO YOU HAVE A NEW TECHNOLOGY PRODUCT YOU WANT TO LAUNCH IN THIS MARKET?

Home > Market Entry

In a highly competitive marketplace companies seek to reduce the number of vendors they work with. This suggests that little opportunity for new innovative companies. The questions you must ask yourself include

• How do you differentiate your products and services?
• How do you get your offering seen?
• How do you build the value proposition to enable successful entry into a new sales territory?

With a fine line between success and failure your key differentiators will include

• The strength of your relationships with both channel and end-users
• Your technical/support capabilities
• An ability to demonstrate cost savings and efficiencies for your customers
• Consistent profitable growth for the sales channel.

CiRRUS Management Solutions Ltd specialises in making things happen. We have the people, the skills and the contacts to ensure that your business can launch or grow your business within the UK and Europe.

With over 120 man years within the IT Industry CiRRUS’s experience and background makes it the ideal choice for IT Security/Mobility Software/Hardware Vendors considering entry into the UK/EMEA markets.

CiRRUS provides a number of services including:

Consultancy - (Company/product validation)

• Sales Opportunity Development (Pipeline growth & management)
• Channel Development
• Marketing Services
• Mergers and Acquisitions

CiRRUS works closely with their clients in a spirit of partnership, to develop a business strategy which will enable it to meet objectives. CiRRUS has the skills, contacts and flexibility you need without the overheads involved in hiring permanent staff. Our combination of knowledge and experience alongside a powerful Stakeholder Network makes CiRRUS a logical stepping stone into the UK.

We represent your company throughout the length of our engagement.

CiRRUS is the logical choice for any innovative technology company looking to:

• Position a New Product/Service into the UK technology Market
• Control costs, risks and time
• Achieve Cost effective new market growth
• Achieve Positive Value based investment.
• Resource the right people/ skills.
• Generate relationships with Key industry Players

WHY CIRRUS?

WHY DO VENDORS FAIL?

CiRRUS delivers a low risk, effective methodology for companies wishing to gain rapid market entry and penetration within the UK and EMEA markets.

With extensive industry contacts, affiliations and relationships built over many years CiRRUS offers a unique service. The CiRRUS approach allows us to 'hit the ground running' i.e. be effective from day one

Benefits to our Approach

• Reduced CAPEX and OPEX.
   
• Reduced Management time.
   
• Lower cost overhead.
   
• Reduced up-front risk.
   
• No hand cuffs.
   
• Guaranteed solution introduction to our Stakeholders.
   
• Greater Market Access.
   
• Candour - we will tell you the truth - (not just what you want to hear).
   
• Pipeline generation.
   
• Access to our resellers - (if we feel your product has a future in this market)
   
• Our reputation.
   
• Full References are available.

Here are some of our top reasons for business entry failures in the market:-

• No country/region/market business plan... containing a REAL sales and marketing plan
• Paying substantial sums for that plan
• Setting up infrastructure too soon and then closing it down when the sales don’t happen.
• No permanent staff presence with current local market knowledge
• Hiring expensive full-time staff too early
• Hiring commission only agents They lack control, and focus
• No shared vision with the staff/representative/agent/agency etc.
• No clients and no case studies/referrals for new clients.
• No specific plans on how you intend to get some.
• Wrong release to market choice at the wrong time – indirect, direct, OEM, Retailer, Ecom, Top 10 reseller
• Hiring Telemarketing too soon, or too late
• Being “too” confident otherwise known as the “ it's worked elsewhere” syndrome

The companies that have succeeded have hired/worked with experts that

• advised them on key critical business decisions within the market
• provided strategic business advice whilst maintaining corporate goals and vision
• ensured that priority business transactions happened with the "right" companies
• delivered a scalable cost effective service

For more information or details contact us on +44 (0)1235 854048